Vision, Mission and Values

Our Vision

A vision to continue the tradition of trust as the most preferred life insurer in the Sultanate and to blaze the trail of excellent business practices of international standards to serve our local customers and the Gulf region at large to achieve valued customer satisfaction and society benefit.

Our Mission

Our Mission is to provide innovative insurance solutions with personalized service exceeding customer's expectations. We are commited to bringing quality products to market while providing the best services to our customers.


As a progressive organization, we are consistently growing with support of our valued customers and also our unceasing commitment to them. We will continue to retain our core values, which we have been the foundation of our success.

  • Practice business efficiently and effectively to achieve high standards of excellence.
  • Provide right solutions that are in tune with our customer needs, while facing up to the emerging challenges in the industry.
  • Maintains high ethical and professional standards.
  • Have dynamic approach towards continuous development and improvement.
  • Demonstrate knowledge and create trust in others.
  • Provides a work environment conducive to positive attitudes, personal satisfaction and growth.